Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
A specialized process that involves analyzing your website’s underlying code, architecture and visible content and making enhancements so that the site is returned more prominently in the natural search results of spider-based search engines such as Google and Yahoo!
The traffic that can be generated by the correct keyword phrases, submitting to appropriate human-edited directories, generating a sufficient amount of inbound links and making sure your web site structure is search friendly can make the difference between success and failure.
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What is an SEO campaign?
A search engine optimization campaign will identify, research and target the actual phrases that are being used in a search engine to find your business or service, and work towards making your site the most relevant for the most appropriate phrases for each major search engine.
What is the SEO Process?
First we analyze your website and your business.
We help you to choose the key phrases that target the right audience that is likely to use your products or services, and the level of competition for each of these selected phrases in the search engine results pages.
We optimize the structural technical requirements of your site to be compatible with search engine crawlers and website visitors.
Off page factors such as link building and directory submissions are then implemented over an agreed upon time frame. The extent of your ‘off-page’ campaigns will depend heavily on the level of competition for the selected phrases.
Your web site is then carefully monitored by analyzing your Web site Traffic. The analysis will provide us feedback on what phrases are generating traffic, and whether the traffic is resulting in the desired outcome [sales, leads, e-mail subscriptions etc.]. All of this will be reported either daily, weekly, fortnightly or monthly.
Our services are geared towards generating highly targeted traffic for your business, with an emphasis on converting this traffic into sales. Potential customers are searching for your business at this very moment – let us help you place your web site right under their nose.
Does SEM include organic?
Yes, search engine marketing can help you target customers searching for your products and services through paid search listings.
